Subject: ACG articles from the 1950s
From: email@example.com (Phillip Sterritt)
Date: Tue, 3 Jun 1997 09:24:28 -0600
I recently acquired copies of Popular Photography and Modern
Photography from 1955, and a copy of U.S. Camera from 1957. All 3
magazines were subtitled '35mm Issue'.
All the magazines' underlying message was the same: only the
'serious' import 35s (Leica, Nikon, Contax, Canon, etc) were worthy of
consideration as 'serious' 35mm cameras. Popular Photography seemed
to be the most 'elitist' of the group; Argus didn't even run an ad in
that issue. Modern Photo took a more democratic attitude, including a
section on 'Cameras under $100.00' and another on how to take good
pictures with an under-$50.00 camera. The C-3 and C-4 were listed in
the former article, the A-4 in the latter. Comparing the features and
the prices in these articles, it was evident that many of the imports
offered much more 'bang for the buck' than the American cameras. U.S.
Camera featured the C-3 and C-44 in an article about interchangeable
lens cameras, and even stated that Argus was a 'pioneer' in the
use of interchangeable lenses!
There was a Spiratone ad that featured supplementary tele and
wideangle lenses for the C-3, as well as another company selling the
same thing but with no mention of brand. Another company, Broadway
Cameras, sold supplementary tele and wideangle lenses for just about
every 35 ever made, including Argus A, AA, K, and Model 21.
The ad that really caught my eye was one for a 'Reflex Housing and
Bellows' for the C-3! That item has vaulted to the top of my want
list for Argus accessories.